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Industry Insights

10/14/2021

Industry research shows that hornets saw the greatest increase in percentage of conversations among homeowners. Cockroaches and spiders were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season.

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9/23/2021

Industry research shows that termites saw the greatest increase in percentage of conversations among homeowners. Earwigs and mice were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season. Full Version:  September 4-1-1

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9/1/2021

  It’s 3am when an area homeowner wakes up from what they thought was a nightmare only to look down and see an ACTUAL WOLF SPIDER on their arm. They scream! Shake the sheets! Jump out of bed and grab their computer. Their only thought is… “Why didn’t I get on a regular pest control schedule??? I need someone to come over here and kill all the bugs, NOW!!!”   What’s their first stop? Google… They type “Pest Control near me” and a list of business...

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8/1/2021

Technically Speaking Repel Animal Pests: Zero In and Get on Target By Bob Borgwat/Enviro Protection Industries Company, Inc. (EPIC)   Keeping unwanted animals off the landscapes of homes, golf courses, civic centers, schools, parks and any green environments where animals roam is a tough job. But somebody’s has to do it, and they have to do it right!   Across North America, wild animals cause huge public safety and health issues, as well as property and plant damage for homeowners, municipalities...

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7/7/2021

7/7/2021 At Veseris, our commitment to your success is long-term. We value your business, and that is why we want to keep you informed of what is happening in our industry. With this update, we want to make you aware of issues from your valued manufacturer partners. As you see in the news daily, many industries are facing challenges in producing their materials. Our market has faced the same issues. Supply and pricing issues have arisen due to the pandemic, logistics and issues in sourcing materials needed by suppliers for their materials and/or packaging.B...

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7/1/2021

  Industry research shows that termites saw the greatest increase in percentage of conversations among homeowners. Mosquitoes and wasps/hornets were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season.

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6/14/2021

Industry research shows that Rats saw the greatest increase in percentage of conversations among homeowners. Mosquitoes and mice were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season.  

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6/1/2021

  Maximize Ant Control with Baiting An often-overlooked component in effective ant management is exterior baiting with gel or liquid baits. Granular baits, which consist of a carrier (often corn grit) and an attractive food source like soybean oil, are what many PMPs think of when they think about exterior baiting. This can be a highly effective approach especially for fat- or protein-loving ants such as fire ants. However, when dealing with sugar-loving ants like Argentine ants, odorous house ants, ghost ants and others, both the size of the granu...

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5/17/2021

Industry research shows that bed bugs saw the greatest increase in percentage of conversations among homeowners. Cockroaches and ticks were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season.

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4/12/2021

Industry research shows that Termites saw the greatest increase in percentage of conversations among homeowners. Mosquitoes and flies were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season.

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9/23/2020

Note: This article originally appeared in the March 2020issue of Pest Management Professional magazine and is reprinted with permission. It can be found here. Expert Bird Advice By Heather Gooch, PMP Editor Is bird control right for your company? Experts share bird control advice for adding the service and learning proper procedures. -- “Don’t be the low-price leader. Upsell value via risks like health, brand, property damage and slip-fall liability. Commercial clients won’t mind paying a little more for peace of mind...

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8/27/2020

    Note: This article originally appeared in the December 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at MyPMP.net/2019/12/17/streamline-your-software-switch/   The industry’s need to offer quality service and produce high profit margins rests on pest management professionals’ (PMPs’) ability to select the software provider that best fits their business models.   My company specializ...

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8/14/2020

Note: This article originally appeared in the December 2019 issue of Pest Management Professional magazine and is reprinted with permission. Dr. Jackson’s biography and more can be found here.   Are rats friends or foes? The late Dr. William Jackson, internationally renowned bird and rodent expert, asked this in the August 1980 cover story of Pest Control, the predecessor of Pest Management Professional.   They’re usually considered foes, he argued, at least in Western culture. To trace our fear of and f...

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12/6/2019

At Veseris, we take pride in providing customers with the most current industry news and knowledge — within local communities and nationwide. Here’s an overview of Q3 2019’s biggest trends as reported by Veseris managers across the country:   [click to enlarge]  

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11/14/2019

Note: This article originally appeared in the August 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/08/07/7-ways-to-get-google-on-your-side/   More than 3.5 billion searches are made on Google every day. It is the most used search engine on the internet across all platforms, although alternatives include Bing and Yahoo. If you want your pest management company to be ranked high with Google, focus on the following: &...

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10/31/2019

Note: This article originally appeared in the oCTOBER 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found  at https://www.mypmp.net/2019/10/01/focusing-on-serving-customers-leads-to-sales/   It’s time for a shift in thinking. As a small business owner, you’re always focused on generating enough revenue to keep the doors open. And making ends meet is all about closing more sales, right?   Wrong. &#...

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9/11/2019

  Note: This article originally appeared in the July 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/07/28/for-optimum-online-success-hire-a-pro/   It’s a mantra you repeat to current and prospective customers all the time: Hire a professional. But are you taking your own advice when it comes to social media management?   Brad Hall did just that. The commercial division manager f...

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9/5/2019

Note: This article originally appeared in the June 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/06/21/6-ways-to-improve-online-ratings/ Customer feedback is important for every pest control company because it allows pest management professionals (PMPs) to make adjustments that will help ensure customer satisfaction. Fortunately, technology makes it easier than ever for customers to rate their experiences. Brad Jenson, ...

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8/14/2019

Note: This article originally appeared in the May 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/05/20/strengthen-online-marketing/   Internet marketing can be a viable and lucrative addition to your pest control company's business goals. But whether you are doing the internet marketing yourself or outsourcing it, there are always areas in need of improvement. Here are four tips to help:   1 Use th...

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7/31/2019

Note: This article originally appeared in the May 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/05/08/6-key-aspects-to-a-pest-management-businesses/   Thanos is back and causing Earth a "titan-load" of trouble in "Avengers: Endgame," a Marvel Cinematic Universe (MCU) movie that hits theaters April 26. It got me thinking about how pest control companies could wield the power of the Infinity ...

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7/1/2019

Outsourcing brings out mixed emotions among business owners. Some quickly see an opportunity to eliminate tasks, whereas others fear no one can properly and reliably execute the tasks at hand.  When it’s done right, outsourcing can offer pest management companies with greater stability, flexibility, and a higher degree of expertise than you alone can provide. Here are three steps that will help you find the best providers to handle your needs:   1.  Assess your current situation. Which tasks can you outsource so your staff has m...

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5/29/2019

Note: This article originally appeared in the February 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/02/27/place-your-headshots-in-the-no-selfie-zone/   Place your headshots in the no-selfie zone By Grant Hunker   While there is definitely a time and place for selfies when it comes to your pest control company’s social media presence, headshots for media announcements about new employees, job promotion...

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4/17/2019

At Veseris, we take pride in providing customers with the most current industry news and knowledge — within local communities and nationwide. Here’s an overview of early Q1 2019’s biggest trends as reported by Veseris managers across the country:   [click to enlarge]  

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4/15/2019

Schedule termite inspections 24/7, online By Heather Gooch   Homeowners, business owners and real estate agents seeking termite inspectors typically want immediate results. That’s why one family-owned pest management company created and launched TermitePro.us, a website that lets customers schedule termite inspections online.   “We saw this as a basic next step for our industry,” says Isaac Camacho, marketing and sales director for Irvine, Calif.-based Accurate Termite and Pest Control. “We live in a world w...

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9/17/2018

Better Business Tips: Smarter Planning & Budgeting   Tired of sifting through piles of expense reports and old invoices before you can even start planning and budgeting? Today’s Better Business Tips will cut down on your paperwork and give you a better look at how your company makes purchases. Watch the video below to learn how you can use PestWeb’s purchase history report to understand and categorize past orders — and plan for future needs in record time.   More Tips Coming Soon Lookin...

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