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Industry Insights

08/01/2021

Technically Speaking Repel Animal Pests: Zero In and Get on Target By Bob Borgwat/Enviro Protection Industries Company, Inc. (EPIC)   Keeping unwanted animals off the landscapes of homes, golf courses, civic centers, schools, parks and any green environments where animals roam is a tough job. But somebody’s has to do it, and they have to do it right!   Across North America, wild animals cause huge public safety and health issues, as well as property and plant damage for homeowners, municipalities...

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07/07/2021

7/7/2021 At Veseris, our commitment to your success is long-term. We value your business, and that is why we want to keep you informed of what is happening in our industry. With this update, we want to make you aware of issues from your valued manufacturer partners. As you see in the news daily, many industries are facing challenges in producing their materials. Our market has faced the same issues. Supply and pricing issues have arisen due to the pandemic, logistics and issues in sourcing materials needed by suppliers for their materials and/or packaging.B...

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07/01/2021

  Industry research shows that termites saw the greatest increase in percentage of conversations among homeowners. Mosquitoes and wasps/hornets were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season.

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06/14/2021

Industry research shows that Rats saw the greatest increase in percentage of conversations among homeowners. Mosquitoes and mice were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season.  

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06/01/2021

  Maximize Ant Control with Baiting An often-overlooked component in effective ant management is exterior baiting with gel or liquid baits. Granular baits, which consist of a carrier (often corn grit) and an attractive food source like soybean oil, are what many PMPs think of when they think about exterior baiting. This can be a highly effective approach especially for fat- or protein-loving ants such as fire ants. However, when dealing with sugar-loving ants like Argentine ants, odorous house ants, ghost ants and others, both the size of the granu...

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05/17/2021

Industry research shows that bed bugs saw the greatest increase in percentage of conversations among homeowners. Cockroaches and ticks were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season.

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04/12/2021

Industry research shows that Termites saw the greatest increase in percentage of conversations among homeowners. Mosquitoes and flies were also top engagement pests. In this Veseris 4-1-1, we take a look at some of the top recommended products for combatting the most popular pests this season.

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01/28/2021

For many professionals, the responsibility of a technical director seems more or less the same as an entomologist’s. But as guest Tommy Powell explains in this episode, technical directors play a much broader role in supporting pest control businesses.   Tommy brings longtime expertise as a technical field representative at MGK. Listen in as he discusses a technical director’s perspective on hiring the right technicians, keeping them motivated, and minimizing callbacks by clicking the audio player below.     &...

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01/05/2021

Today’s customers rely on social media more than ever — and savvy professionals are meeting them there to build leads and awareness. In this episode, we talk to Nathan Harris, Digital Marketing Specialist at Veseris, about simple ways PMP companies can leverage social media to grow business.   Find out which platforms to use, how often you should post updates, and the major social media mistakes PMP businesses should avoid at all costs. Listen in by clicking the audio player below.       &#x...

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12/01/2020

Even as opportunities to succeed in bird control grow, many PMPs are hesitant to explore what this booming market could mean for their business. In this episode, Aron McKay explains why now’s the time to get into bird management — and how to get started.  Aron brings deep bird control knowledge as the marketing manager at Bird B Gone. Listen as he breaks down common bird installation mistakes, the most difficult birds to manage, and the surprising impact solar panels are having on bird management jobs.   The PestWeb Podcas...

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10/21/2020

Even when technicians are properly trained, ants can be all too easy to mismanage in the field — or miss entirely during inspections. In this episode, Tommy Powell shares his tips for finding and managing ants more efficiently to minimize callbacks.    Tommy brings longtime expertise as a technical field representative at MGK. Listen as he explains how to find colonies, interact with internet-savvy customers, and choose the right productsby clicking the audio player below.    The PestWeb Podcast · 008: Effe...

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09/23/2020

Note: This article originally appeared in the March 2020issue of Pest Management Professional magazine and is reprinted with permission. It can be found here. Expert Bird Advice By Heather Gooch, PMP Editor Is bird control right for your company? Experts share bird control advice for adding the service and learning proper procedures. -- “Don’t be the low-price leader. Upsell value via risks like health, brand, property damage and slip-fall liability. Commercial clients won’t mind paying a little more for peace of mind...

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08/27/2020

    Note: This article originally appeared in the December 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at MyPMP.net/2019/12/17/streamline-your-software-switch/   The industry’s need to offer quality service and produce high profit margins rests on pest management professionals’ (PMPs’) ability to select the software provider that best fits their business models.   My company specializ...

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08/21/2020

While termites are relatively common, they can also be notoriously difficult for PMPs to manage effectively. In this episode, Dr. Bob Davis returns to explain the most common termite treatment pitfalls — and how to avoid them. Dr. Bob brings deep termite expertise as a longtime technical services representative at BASF. Listen as he explains the history of termite control, tips for marketing preventative services, and the truth about spot treatments by clicking the audio player below.       How has termite treatment changed ...

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08/14/2020

Note: This article originally appeared in the December 2019 issue of Pest Management Professional magazine and is reprinted with permission. Dr. Jackson’s biography and more can be found here.   Are rats friends or foes? The late Dr. William Jackson, internationally renowned bird and rodent expert, asked this in the August 1980 cover story of Pest Control, the predecessor of Pest Management Professional.   They’re usually considered foes, he argued, at least in Western culture. To trace our fear of and f...

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07/30/2020

As mosquito activity grows, pest management professionals across the country are boosting business by adding mosquito control services to their existing routes. In this episode, Veseris specialty business manager TJ Shelby shares tips for upselling these exciting offerings. TJ brings longtime experience as a former board director for the Utah Pest Control Association and an active member of the American Mosquito Control Association. Listen as he breaks down the basics of public health, recent industry trends, and mosquito control essentials by clicking the audio player below. &...

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12/06/2019

At Veseris, we take pride in providing customers with the most current industry news and knowledge — within local communities and nationwide. Here’s an overview of Q3 2019’s biggest trends as reported by Veseris managers across the country:   [click to enlarge]  

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11/14/2019

Note: This article originally appeared in the August 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/08/07/7-ways-to-get-google-on-your-side/   More than 3.5 billion searches are made on Google every day. It is the most used search engine on the internet across all platforms, although alternatives include Bing and Yahoo. If you want your pest management company to be ranked high with Google, focus on the following: &...

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10/31/2019

Note: This article originally appeared in the oCTOBER 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found  at https://www.mypmp.net/2019/10/01/focusing-on-serving-customers-leads-to-sales/   It’s time for a shift in thinking. As a small business owner, you’re always focused on generating enough revenue to keep the doors open. And making ends meet is all about closing more sales, right?   Wrong. &#...

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09/11/2019

  Note: This article originally appeared in the July 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/07/28/for-optimum-online-success-hire-a-pro/   It’s a mantra you repeat to current and prospective customers all the time: Hire a professional. But are you taking your own advice when it comes to social media management?   Brad Hall did just that. The commercial division manager f...

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09/05/2019

Note: This article originally appeared in the June 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/06/21/6-ways-to-improve-online-ratings/ Customer feedback is important for every pest control company because it allows pest management professionals (PMPs) to make adjustments that will help ensure customer satisfaction. Fortunately, technology makes it easier than ever for customers to rate their experiences. Brad Jenson, ...

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08/14/2019

Note: This article originally appeared in the May 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/05/20/strengthen-online-marketing/   Internet marketing can be a viable and lucrative addition to your pest control company's business goals. But whether you are doing the internet marketing yourself or outsourcing it, there are always areas in need of improvement. Here are four tips to help:   1 Use th...

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07/31/2019

Note: This article originally appeared in the May 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/05/08/6-key-aspects-to-a-pest-management-businesses/   Thanos is back and causing Earth a "titan-load" of trouble in "Avengers: Endgame," a Marvel Cinematic Universe (MCU) movie that hits theaters April 26. It got me thinking about how pest control companies could wield the power of the Infinity ...

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07/01/2019

Outsourcing brings out mixed emotions among business owners. Some quickly see an opportunity to eliminate tasks, whereas others fear no one can properly and reliably execute the tasks at hand.  When it’s done right, outsourcing can offer pest management companies with greater stability, flexibility, and a higher degree of expertise than you alone can provide. Here are three steps that will help you find the best providers to handle your needs:   1.  Assess your current situation. Which tasks can you outsource so your staff has m...

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05/29/2019

Note: This article originally appeared in the February 2019 issue of Pest Management Professional magazine and is reprinted with permission. It can be found at https://www.mypmp.net/2019/02/27/place-your-headshots-in-the-no-selfie-zone/   Place your headshots in the no-selfie zone By Grant Hunker   While there is definitely a time and place for selfies when it comes to your pest control company’s social media presence, headshots for media announcements about new employees, job promotion...

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