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Industry Insights

07/30/2020

As mosquito activity grows, pest management professionals across the country are boosting business by adding mosquito control services to their existing routes. In this episode, Veseris specialty business manager TJ Shelby shares tips for upselling these exciting offerings. TJ brings longtime experience as a former board director for the Utah Pest Control Association and an active member of the American Mosquito Control Association. Listen as he breaks down the basics of public health, recent industry trends, and mosquito control essentials by clicking the audio player below. &...

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07/07/2020

  Businesses across the country are seeing major growth by adding turf and ornamental services to their routes. In this episode of the PestWeb Podcast, Veseris industry specialist Bert Lopez breaks down the basics of this booming market.   Bert brings deep-rooted experience as a pest control adviser, Board Certified Entomologist, ISA Certified Arborist, and Qualified Applicator License holder. Listen to his tips for pivoting business, training techs, and upselling to customers by clicking the audio player below.    ...

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12/06/2019

At Veseris, we take pride in providing customers with the most current industry news and knowledge — within local communities and nationwide. Here’s an overview of Q3 2019’s biggest trends as reported by Veseris managers across the country:   [click to enlarge]  

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11/14/2019

More than 3.5 billion searches are made on Google every day. It is the most used search engine on the internet across all platforms, although alternatives include Bing and Yahoo. If you want your pest management company to be ranked high with Google, focus on the following:    1. Website optimization. In pest control, that means organizing your site by pest. Although your business goal may be recurring revenue, the customer’s initial call almost always is driven by a pest problem he or she currently is experiencing. That means recurr...

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10/31/2019

It’s time for a shift in thinking. As a small business owner, you’re always focused on generating enough revenue to keep the doors open. And making ends meet is all about closing more sales, right?   Wrong.   If you want to build your pest management business and see solid future growth, it’s time to stop selling to your customers and start serving them instead. This is the only way to create those wow-factor moments that will not only build customer loyalty, but make them recommend you to their family and friend...

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09/11/2019

  It’s a mantra you repeat to current and prospective customers all the time: Hire a professional. But are you taking your own advice when it comes to social media management?   Brad Hall did just that. The commercial division manager for NW Pest Control, Waltham, Mass., notes that delegating the time and expertise to those who can immerse themselves in the project made a world of difference for his company’s social media reputation — and volume.   In July, the company transitioned from a small...

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09/05/2019

Customer feedback is important for every pest control company because it allows pest management professionals (PMPs) to make adjustments that will help ensure customer satisfaction. Fortunately, technology makes it easier than ever for customers to rate their experiences. Brad Jenson, executive vice president of business development for Podium Corp., outlined at an industry software user conference earlier this year six ways to bolster the number of online reviews your company receives, and thus your overall online rating. The Lehi, Utah-based software platform ...

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08/14/2019

  Internet marketing can be a viable and lucrative addition to your pest control company's business goals. But whether you are doing the internet marketing yourself or outsourcing it, there are always areas in need of improvement. Here are four tips to help:   1 Use the A/B test method. Always be testing. Whether it's a Google Ad, a landing page, or a call to action, you always should be testing variations to see which version does better. This can be as simple as comparing the effects of different phrasing in the s...

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07/31/2019

  Thanos is back and causing Earth a "titan-load" of trouble in "Avengers: Endgame," a Marvel Cinematic Universe (MCU) movie that hits theaters April 26. It got me thinking about how pest control companies could wield the power of the Infinity Gauntlet.   Now, quit laughing and hear me out: The Marvel gauntlet has no real power unless equipped with infinity Stones. The six stones in the Marvel universe represent Time, Power, Space, Reality, Soul and Mind. Each stone controls one aspect of existence within...

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07/01/2019

Outsourcing brings out mixed emotions among business owners. Some quickly see an opportunity to eliminate tasks, whereas others fear no one can properly and reliably execute the tasks at hand.  When it’s done right, outsourcing can offer pest management companies with greater stability, flexibility, and a higher degree of expertise than you alone can provide. Here are three steps that will help you find the best providers to handle your needs:   1.  Assess your current situation. Which tasks can you outsource so your staff has m...

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05/29/2019

Place your headshots in the no-selfie zone By Grant Hunker   While there is definitely a time and place for selfies when it comes to your pest control company’s social media presence, headshots for media announcements about new employees, job promotions, and other news is not the time or place for “duck lips” or way-too-close-ups.   As the saying goes, you never get a second chance to make a first impression. In this digital age of social media, that first impression is a great photo that represents the professional y...

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04/17/2019

At Veseris, we take pride in providing customers with the most current industry news and knowledge — within local communities and nationwide. Here’s an overview of early Q1 2019’s biggest trends as reported by Veseris managers across the country:   [click to enlarge]  

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04/15/2019

Schedule termite inspections 24/7, online By Heather Gooch   Homeowners, business owners and real estate agents seeking termite inspectors typically want immediate results. That’s why one family-owned pest management company created and launched TermitePro.us, a website that lets customers schedule termite inspections online.   “We saw this as a basic next step for our industry,” says Isaac Camacho, marketing and sales director for Irvine, Calif.-based Accurate Termite and Pest Control. “We live in a world w...

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09/17/2018

Better Business Tips: Smarter Planning & Budgeting   Tired of sifting through piles of expense reports and old invoices before you can even start planning and budgeting? Today’s Better Business Tips will cut down on your paperwork and give you a better look at how your company makes purchases. Watch the video below to learn how you can use PestWeb’s purchase history report to understand and categorize past orders — and plan for future needs in record time.   More Tips Coming Soon Lookin...

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09/10/2018

By Karl Kisner, VP Marketing, Environmental Sciences & Agriculture   Recruiting and retaining top talent is a struggle for the pest management industry as a whole. Pest management professionals share the pain in keeping their current employees happy and engaged, while expanding their business with new skilled talent.   It’s predicted by 2020 more than 50 percent of the workforce will comprise Millennials, also known as Gen Y. Transitioning into the largest working generation, Gen Y is drastically changing the ways our custome...

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08/06/2018

By Trace McEuen, VP-Environmental Sciences, Americas   Leading a business, whether there are three employees or three thousand employees, comes with immense responsibility. Both to succeed and grow, but also to evolve and improve the business’ operations.   Many of today’s pest management professionals, like yourself, are overwhelmed by the varying types of technologies available and can never find the time or resources to vet each one. This glut of technological choices leads to an even greater problem - doing nothing. ...

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07/27/2018

At the height of busy season, it can feel like there’s no break in sight. Endless calls, difficult scheduling, and backlogs can all pile up — and that’s before you even have time to manage inventory and reorder products. But there is a way — actually, two ways — for busy professionals to squeeze more minutes out of an already saturated work week. And with our new Better Business Tips video series, you’ll see how to start doing both, today.   Saving Time with Quick Lists If you’ve used the Veseris Online Store...

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07/20/2018

At Veseris we take pride in providing customers with the most current industry news and knowledge - within local communities and nationwide.   Here's an overview of this fall's biggest trends as reported by Univar sales managers across the country.   (click to enlarge)  

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07/02/2018

Choosing a distributor can be a daunting task. For many businesses, finding the right distributor takes a ton of research in order to meet your business needs. This month, we wanted to shed light on tips from the pros on finding the right distributor: Work with a distributor who partners with manufacturers to successfully deliver the products they make through the most comprehensive distribution network in the industry. Ensure that there is a strong portfolio of products that will serve your business year-round. Ensure your distributor is...

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06/01/2018

Throughout June organizations across the country are putting forth their best effort to promote safety. National Safety Council aims to ensure that “No 1 Gets Hurt” and provides great resources to reduce injury at work, on the road, and in our homes and communities. For our industry we should always be reminded of the importance of personal protective products that we all use every day, and that make our job easier, cleaner, and safer. For Veseris employees, safety is top of mind regularly! We start every meeting with a safety share and prioritize safety above all ...

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11/16/2017

At Veseris, we take pride in providing customers with the most current industry news and knowledge - within local communities and nationwide.   Here's an overview of this fall's biggest trends as reported by Veseris sales manager across the country.   (click to enlarge)    

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08/24/2017

At Veseris, we take pride in providing customers with the most current industry news and knowledge - within local communities and nationwide.   Here's an overview of this summer's biggest trends as reported by Veseris sales manager across the country.   (click to enlarge)      

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