Why People Buy: Boost Sales by Understanding Customers’ Needs

FREE FOR VESERIS CUSTOMERS Sales would look very different if we based our decisions on price or quality alone. Uncovering a customer’s underlying needs and motivations for buying can make it easier to close the deal. How do you identify them? And what other psychological factors influence purchasing decisions? In this lesson, you will learn questions and listening techniques that will help you understand potential buyers’ needs. You’ll also explore seven psychological motivations that drive buyer behavior.