Place your headshots in the no-selfie zone
By Grant Hunker
While there is definitely a time and place for selfies when it comes to your pest control company’s social media presence, headshots for media announcements about new employees, job promotions, and other news is not the time or place for “duck lips” or way-too-close-ups.
As the saying goes, you never get a second chance to make a first impression. In this digital age of social media, that first impression is a great photo that represents the professional you are! Therefore, have someone take your photo for you.
Truly Nolen updated its policy in the fourth quarter of 2018 to reflect just that. Using part of that policy and my decade-plus of photography experience — here are some tips on how to make your profile pictures for media outlets the best they can be:
We’re not totally anti-selfie
Selfies are OK when they are not being used for local (or national) media consumption. In other words, if your tech is taking a photo of himself with his company truck in the background next to an ocean or some other picturesque scenery, using this photo on your company’s Facebook/Twitter/Instagram feed would be a time when a selfie is acceptable. In addition, taking a selfie with other employees for social media purposes while at an expo or event is fine.
That leads me to a group shot tip: It’s important to always maintain your company’s high standards, even during an after-hours event. Make sure everyone puts down their cigarettes, vapes, beer bottles and pizza slices before getting in the photo.
In addition, if an on-the-job photo is taken, it is important that nothing but the highest of safety standards comes through on the photo. If there is any hesitation because the person in the photo looks unsafe in any way, do not use it because you may damage your brand.
Courtesy: Truly Nolen Pest Control. HUNKER is manager of Truly Vision, the in-house photo, video and movie production department for Truly Nolen Pest Control. This article originally appeared in the February 2019 issue of Pest Management Professional magazine, and is reprinted with permission. To read more articles on business and technology, visit mypmp.net, and subscribe to Pest Management Professional magazine.