Dr. Freder Medina, B.C.E.
Technical Market Manager - Pest Control, BASF Professional & Specialty Solutions
2021 is starting out much like 2020, with many of us still working from home and many of our favorite outside activities curtailed. As people are forced to stay more at home, they become more aware of their surroundings and notice little things they may have missed before: a dead cockroach in the kitchen, ants in the bathroom, new spider webs in the garage, a scorpion in a shoe, termite frass under the eaves, or that rustling sound coming from the attic. Regardless of the unwelcome intruder, PMPs are at the ready to provide homeowners peace of mind by keeping pests from entering the house in the first place.
For PMPs who find themselves providing more exterior treatments than ever before, BASF has a new offering with you in mind: The Perimeter Pro Program. With a playbook of industry-leading solutions paired with unmatched service and expertise, it’s a winning game plan.
Perimeter Pro offers informative quarterly webinars with our own leading experts, where you’ll gain knowledge about BASF’s portfolio of pest control solutions that can help you make the most informed decisions about bi-monthly and quarterly treatment protocols. As a participant in the program, you’ll also be eligible for exclusive, early access to BASF’s newest innovation, Ridesco™ WG Water Dispersible Granule insecticide, due to hit the market in late fall 2021.*
While Perimeter Pro will increase your knowledge about the best solutions to meet the specific needs of your customers, the most effective treatment protocols should always focus on integrated pest management (IPM). Each account is different, so technicians should always follow five basic rules of pest control: Inspection, Identification, Strategy Implementation, Homeowner Communication, and Evaluation and Follow- up.
When you take advantage of BASF’s new Perimeter Pro Program as part of an integrated pest management strategy, you’ll see results in terms of pest problems under control, which means happier customers, which leads to new referrals. With Perimeter Pro and IPM, customers staying at home more in 2021 could result in a growing, more profitable business.
*Pending regulatory approval by the EPA and by state.
Ridesco is a trademark of BASF.