Saturday July 7, 2012
Steve Racioppe, former sales director at Whitmire Micro-Gen, now directs operations and forward planning for distributor Geotech Supply.
LODI, Calif. – Geotech Supply announced that Steve Racioppe has joined the company as its general manager, effective May 1. Racioppe will direct operations and forward planning for the distributor, which specializes in supplying products that serve the pest management, safety compliance and building industries.
Racioppe comes to Geotech Supply with 30 years of experience in pest management, first on the service side and then, later, in distribution and manufacturing. During his 12-year tenure as sales director at Whitmire Micro-Gen Research Laboratories, before it was acquired by BASF, his focus on customer service and putting the customer first helped grow that company’s business. “Basically,” he recalls, “it was done by developing relationships with customers, understanding their needs, and then trying to exceed their expectations. It was about helping make the customer’s job easier that made a difference.”
That mission is something he hopes to replicate at Geotech Supply, which has been in business for six years. “Geotech Supply is committed to serving a number of industries, including the pest control industry, with a unique product offering, with several proprietary products,” Racioppe says. “We’re not a full-line supplier, but we are a distributor to the professional pest control industry, specializing in equipment and non-chemical supplies. We focus on only the best products to make the selection process easier for our customers. If we sell it, you know it is the best quality for the job.”
Racioppe has a master’s degree in entomology from Rutgers University. He and his family are relocating to Northern California.