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Thursday September 13, 2012

Home News FTC Charges Bed Bug Companies with Deceptive Advertising

http://www.pctonline.com/Article.aspx?article_id=132208

Firms under fire for failing to back up claims that products could prevent and eliminate bed bug infestations.

WASHINGTON, D.C. - The Federal Trade Commission (FTC) has filed deceptive advertising charges against two marketers of remedies for bed bug infestations, who allegedly failed to back up claims they could prevent and eliminate infestations using natural ingredients like cinnamon and cedar oil.

In one of the two cases, RMB Group and its principals have agreed to settle the charges relating to its "Rest Easy" bed bug products. In the case against Cedarcide Industries and others, challenging "Best Yet!" bed bug and head lice treatments, has not yet been settled, according to the FTC.

In both cases, the FTC charged the marketing companies and individuals behind them with deceptive advertising for claiming the products can stop and prevent infestations. The Cedarcide defendants are also charged with making commercial establishments for treating bedbugs, and to school districts for treating head lice.

Read the full FTC release here.

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