Showing 11 - 20 of 95 Results

  • Tue Jun 5 2012

    Five Ways to Insight Action Through Your Emails

    Email is a pretty essential tool for businesses today. However, many people have a difficult time writing an email that persuades someone to do what is required. Here are a few key rules for email authors:1. Make the Subject Line Relevant. The subject line is what decision-makers use to dictate if something is important, nice to know or not relevant. Even with emails to people you commonly write, be specific so they understand your expectations.2. Frame the Situation with Timeliness. Every decision falls within a spectrum of importance. To give your situation priority, communicate it within...

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  • Sat May 5 2012

    Efficiency–Saving, Cloud-Based Tools

    Corporations are often early adopters of the newest efficiency-saving tools. However, with technologies now available to everyone for free or low cost, small businesses can benefit too. How can these benefit your business? Here are five online-based tools that could improve efficiencies this year:1. Basecamp™is a great online tool that facilitates communication between team members. This affordable service has everything from to-do lists to automatic reminders, time sheets, and messaging.2. Dropbox™is a file-sharing tool that allows users to store and share files in an online account. Yousi...

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  • Thu Apr 5 2012

    5 Reasons You Need to Meet in Person

    Many of us are so busy that we prefer texting to emails or calls. Skype, WebEx, and audio calls are convenient and create the illusion of an actual meeting. But nothing beats the power of a personal, face-to-face connection. What are the benefits of an in-person meeting over a virtual one? 1. More apt to talk. Customers may let you know more than they can over the telephone or in an email.2. Make use of smalltalk. Sharing personal experiences happens more naturally in person than virtually and creates a stronger connection.3. Make an impression. A firm hand shake can deliver a strong person...

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  • Mon Mar 5 2012

    Blogging Tips

    Blogs can be a huge asset for small businesses. In addition to establishing credibility, blogs help you create a strong voice and brand image. However, many businesses create a blog without putting much thought into a cohesive, strategic plan. Here are a few tips to guide you in the right direction: 1.  Don’t focus on you. Only posting self-serving content is not interesting to your readers. They want to read things (from you) that let them learn. 2.  Be consistent and frequent. Like any other publication that you enjoy, blogs must be updated frequently to attract a loyal audience...

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  • Sun Feb 5 2012

    Time Management in 2012

    As a small business owner or manager, your day is busy from the first cup of coffee to quitting time. There are so many things to do with so little time. The only way you can be more productive and get things done is to be efficient with the way you manage your time.There isn’t a sure-fire way to get everything done all of the time, but here are a few insights to help you get the most out of your workday:1. Identify your most valuable activities, specifically the ones that generate the most revenue for the business. After you’ve outlined these activities, look at your schedule again and mak...

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  • Sun Jan 1 2012

    Social Media and Small Business

    Everywhere you look, someone is talking about the latest social media trend that promises to connect your business with a crowd of loyal customers. The reality is that it takes time to develop a successful, online strategy. So how do you invest your time wisely? Here are five social media trends you should know about in 2012: 1. Twitter and Facebook are popular tools, but social media will move beyond these two sites. Most importantly, you need to know where your audience is in the social world. Consider LinkedIn®, YouTube® or Blogs. 2. Social media will become more integrated with yo...

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  • Mon Dec 5 2011

    Harnessing the Power of Twitter®

    In just 140 characters, Twitter can help businesses build a connection with customers in new ways. How can your company reap harness the power of this popular service? Try these three things:Listen. Use Twitter Search or sign up for a service such as Radian6 to help you track what customers are saying about your brand. Talk. Get your voice in the mix to build a following. Give your customers something useful, such as special offers or information.Support. Twitter is a great place to find customers who need help. Solve their problems for them andthey’ll often tweet to turn their complaint in...

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  • Sat Nov 5 2011

    Tips for Successful Business Networking

    Tips for Successful Business NetworkingEffective business networking links together individuals who, through relationship building, become advertisements for one another. When building your network, consider the following:Focus on being authentic, building relationships, and helping others.Determine your goals and pick groups that match.Become known as a powerful resource for others.Understand what you do and why, for whom, and what makes you special.Follow through quickly and efficiently on referrals you are given.Call those you meet who may benefit from what you do and vice versa.

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  • Wed Oct 5 2011

    Blogging for Business

    Having a business blog is a great method for keeping the lines of communication between you and potential customers open. Maintaining a blog helps you:Personalize Your BusinessAllow People to Find Your SiteCommunicate a Unique Selling PropositionDemonstrate Your ExpertiseIncrease Audience Return and ReferralRespond to Audience Needs And Wants Remember, regular posting on topics that your readers will genuinely find interesting can dramatically increase your sales.

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  • Mon Sep 5 2011

    Improving Customer Relations

    Improving Customer RelationsLittle, unexpected things, like sending a birthday card often result in a positive customer experience. Here are some other ideas. Help educate your customers on how best to use your product via webinars, one-on-one sessions, or blog posts. Recognize them on your website or on a bulletin board in your shop. Give presents. Even a personal, handwritten thank you goes a long way. Be a good listener. Monitor what customers are saying online about your company and respond. You want your customers to have a good experience with your company, so you should actively work...

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