In just 140 characters, Twitter can help businesses build a connection with customers in new ways. How can your company reap harness the power of this popular service? Try these three things:
Listen. Use Twitter Search or sign up for a service such as Radian6 to help you track what customers are saying about your brand.
Talk. Get your voice in the mix to build a following. Give your customers something useful, such as special offers or information.
Support. Twitter is a great place to find customers who need help. Solve their problems for them and
they’ll often tweet to turn their complaint into a compliment.