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Monday December 5, 2011

Harnessing the Power of Twitter®

In just 140 characters, Twitter can help businesses build a connection with customers in new ways. How can your company reap harness the power of this popular service? Try these three things:

Listen. Use Twitter Search or sign up for a service such as Radian6 to help you track what customers are saying about your brand.

Talk. Get your voice in the mix to build a following. Give your customers something useful, such as special offers or information.

Support. Twitter is a great place to find customers who need help. Solve their problems for them and
they’ll often tweet to turn their complaint into a compliment.

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